One must have chaos in oneself in order
to give birth to a dancing star.–Friedrich
Nietzsche (1844-1900)
My close friends think I’m a workaholic. I respectfully disagree. I have
an unending, unrelenting passion for my calling, not an addiction to work.
Lately, my time has been consumed with “giving birth” to the second
edition of City Book – The Directory for Downtowners.
What a difference a year makes! For this second edition, there are many more
quaint boutiques, places to grab a latte, and new eateries to write about. Businesses
are finally willing to invest in the once vacant street level sites and open
neighborhood services.
Because of this, our neighborhoods are slowly taking on their own distinct identities.
I felt compelled to tell the story.
Ideas poured through me to the point that time quickened; maddeningly, I was
rushed to gel my thoughts together before the omnipresent deadline. Even though
there was always more to say, the day arrived, I just had to deliver City Book
to the printers.
This year’s edition is enhanced with more neighborhood information, a walk
through Little Italy, an event calendar, and even some special dancing stars.
Have you ever given birth to a new idea? Isn’t there a point where chaos
seems to overtake your vision, reigning supreme over established order? Through
unrelenting passion, doesn’t the underlying order emerge from the apparently
random information; just as chaos of particles give way to the birth of a star?
How many shopkeepers giving birth to new business become caught up in the chaos
of startup costs and are forced to ignore us, their customers? How long will
those businesses shine, expecting and hoping we’ll seek them out? Won’t
we gravitate to those willing to invest in reaching out to us?
I consider…Can one dancing star give birth to others?
City Book has become the means of enabling these Downtowners to reach out to
their neighbors.
The moment Joseph Anthony Bustamante (Acqua Vista)
thumbed through City Book, he knew he wanted to be included. He felt the interesting
contents and clever design truly captured the neighborhood atmosphere. He acknowledges
feeling a sense of trust from the businesses that advertised.
Colleen K.
Cotter (Horizons) uses a
unique approach to reach out to
Downtowners. She advertises in
City Book and produces UrbanEducation
seminars. Her seminars cover topics
ranging from Feng Shui, maximizing
small spaces, living and working
Downtown, to market updates and
safety.
From the time they opened their first restaurant Downtown, David
and Lesley Cohn (Renaissance) knew the urban neighborhood was the place
for them. They’ve opened a family of award-winning restaurants. Now they’re
offering exclusive promotions and events only to fellow Downtowners. Details
are in the upcoming edition of City Book.
Viva-city gave birth to City Book. At least 17,000 Downtowners will peruse through
City Book and discover a particle or two.
As I quickly jot down ideas for next year’s book, my chaos begins again. - February 2006